Yasir Hussain recently made waves in the Pakistani drama industry with his scathing remarks in an interview with Something Haute’s Aamna Haider Isani. In his candid discussion, he criticized the declining quality of Pakistani dramas, suggesting that this is why foreign audiences are not tuning in.
Hussain didn't mince words when he compared Pakistani and Indian dramas, asserting that Indian productions are "incredibly terrible," driving viewers across the border to Pakistani shows. He even went as far as mimicking the exaggerated sound effects commonly heard in Indian serials to emphasize his point.
According to Hussain, only countries with subpar shows are watching Pakistani dramas, while more discerning audiences are not. He dismissed the idea of language barriers affecting the viewership of Pakistani dramas abroad, pointing out that Pakistani audiences readily consume content in various languages, including Turkish, Korean, and English.
The actor highlighted that Pakistani expatriates, particularly those in America and England, are among the few audiences still engaged with local dramas. However, he expressed concern about the lack of quality content in the industry, stating that even successful shows often suffer from poor scripting and unnecessary stretching of episodes.
Despite his critique, Hussain acknowledged his role in the industry as a screenwriter, actor, director, and playwright. He urged for a collective effort to improve the standards of Pakistani dramas, emphasizing the need for better storytelling and production values.
As a prominent figure in the Pakistani entertainment scene, Hussain's comments have sparked a conversation about the future of the industry. While his remarks may have been harsh, they serve as a wake-up call for industry stakeholders to strive for excellence and deliver content that resonates with both local and international audiences.