Toyota's 2024 Hilux Champ Pickup emerges as a rugged and customizable choice for off-road enthusiasts. Offering a range of engine options, versatile configurations, and a modern design, the Hilux Champ is poised to make a global impact.

Toyota Hilux Champ Pickup Debuts: A Rugged and Versatile Option for Off-Road Enthusiasts

BANGKOK, THAILAND - Toyota has unveiled the highly anticipated 2024 Hilux Champ Pickup, a robust and versatile addition to its iconic lineup. This new model is designed to cater to off-road enthusiasts and those seeking a reliable and customizable pickup truck.

The 2024 Toyota Hilux Champ Pickup has made its grand debut in Thailand, generating excitement among automotive enthusiasts worldwide. This new model caters to a diverse range of needs, offering a choice of engine options, customizable configurations, and a modern, stylish exterior.

To satisfy various preferences, the Hilux Champ comes equipped with three distinct engine choices. The base variant features a 2.0-liter petrol engine generating 137 horsepower, while a more powerful 2.7-liter engine producing 164 horsepower is available for those seeking enhanced performance. For drivers demanding exceptional torque and towing capability, a robust 2.4-liter turbo-diesel engine generating 148 horsepower is also offered, capable of handling loads up to 1 ton.

The Hilux Champ's adaptability extends to its body configurations. Customers can choose between two wheelbase options, catering to different cargo needs and maneuverability requirements. Additionally, a versatile two-door layout with either a bed or chassis provides flexibility in customization.

To further enhance the Hilux Champ's versatility, third-party car body builders are ready to assist with modifications, offering up to 10 different customization options. This allows owners to personalize their vehicles according to their specific needs and preferences.

In terms of design, the Hilux Champ embodies a modern and rugged aesthetic. Its boxy proportions, square headlights, and a stylish grille inspired by the iconic Land Cruiser exude a sense of strength and capability. The interior, while functional, offers a comfortable and user-friendly experience.

Following its successful launch in Thailand, Toyota plans to expand the Hilux Champ's reach globally, targeting markets in Indonesia, Africa, and South America. Positioned as an affordable alternative to the Hilux, the Hilux Champ strikes a balance between performance, value, and adaptability, making it an attractive option for customers worldwide.